Profile
Motivated and personable business professional focused on opportunity and innovation with an Interior Design degree and a successful 15-year track record in design,management, business development, marketing, and sales. Talent for quickly recognizing opportunities, gathering resources needed to act on those opportunities, and driving them to completion. Convincing and credible leadership style. A capable and visionary design talent. Poised and competent, flexible and versatile – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments. Excellent team-building skills. Diplomatic and tactful with professionals and non-professionals at all levels. A strong believer in design-driven companies.Skills Summary
Interior Design Project Management Product Development Product Acquisition Entrepreneurial Marketing and Sales | Strategic Planning Operational Innovation Team Building SWOT Analysis Customer Development New Media Strategies |
Professional Experience
INTERIOR DESIGN: PROJECT MANAGEMENT, PRODUCT DEVELOPMENT and ACQUISITION
Worked as lead designer, senior designer, consultant and owner on multiple projects. Strong experience in developing creative and technical solutions to achieve built interior environments that are both functional and aesthetically attractive while encouraging the use of green technologies.
Projects were consistently on-time, below budget and highly profitable. Oversaw multiple high-end, high-profile projects including 45,000 square foot residence in Central America and multiple yachts including 142’ Big Bad John for country legend Jimmy Dean.
Designed and developed private label lines for Terry G, Tamarindo Pacific & Pacifica Design Group.
Professional buyer of mid-level and high-end lines in the United States, Europe and Latin America.
Created targeted ‘lifestyle’ campaigns in Architectural Digest, Veranda, Florida Design, Ocean Drive, and others upscale media drastically increasing brand dominance and loyalty.
INTERIOR DESIGN: PROJECT MANAGEMENT, PRODUCT DEVELOPMENT and ACQUISITION
Worked as lead designer, senior designer, consultant and owner on multiple projects. Strong experience in developing creative and technical solutions to achieve built interior environments that are both functional and aesthetically attractive while encouraging the use of green technologies.
Projects were consistently on-time, below budget and highly profitable. Oversaw multiple high-end, high-profile projects including 45,000 square foot residence in Central America and multiple yachts including 142’ Big Bad John for country legend Jimmy Dean.
Designed and developed private label lines for Terry G, Tamarindo Pacific & Pacifica Design Group.
Professional buyer of mid-level and high-end lines in the United States, Europe and Latin America.
MANAGEMENT: STRATEGIC PLANNING, OPERATIONAL INNOVATION and TEAM BUILDING
Increased annual net sales from $2.4MM annually to $7.8MM within three years by setting aggressive growth goals, expanding showrooms and product territories, introducing external sales reps, developing new produt lines, targeting new markets and customers, and increasing repeat buyers.
Streamlined ordering process by developing new data management programs and controls reducing 14-16 week lead times to an average of just 6-8 weeks for standard product and 8-12 weeks for custom product, greatly improving overall cash flow, reducing paperwork and increasing order accuracy.
Drastically reduced employee attrition rate from over 60% to less than 5% annually through improved training and empowerment programs that encouraged loyalty, innovation and cost cutting.
MARKETING and SALES: CUSTOMER DEVELOPMENT, NEW MEDIA STRATEGIES
Advocated marketing sales strategies that focused on a strong value message. Increased monthly net sales from $200K to $650K over three years, while reducing overall marketing budget to 6% of net sales, down from 9%.
Developed market research tools and strategies to better identify the product and service needs of clients.
Created targeted ‘lifestyle’ campaigns in Architectural Digest, Veranda, Florida Design, Ocean Drive, and others upscale media drastically increasing brand dominance and loyalty.
Created websites targeting mid-level and high-end markets and integrated them with online mail campaigns. Utilized SEO and analytictools to substantially increase advertising ROI.
